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ARA Research & Consultancy is specialized in a number of researches. ARA has developed innovative techniques and approaches that made ARA the leading company in Customer Satisfaction and Mystery Shopping, and in complex researches such as Industrial Research.

AMIR, or ARA Mystery Shopping and Internet Reporting, is designed to ensure the compliance of your front liners with the highest and most advanced service standards.

Our well trained mystery shoppers act as real customers and evaluate the performance of a company’s staff and other services in order to compare them with quality standards and requirements.

AMIR goes beyond research results and is combined with ARA Research & Consultancy’s deep expertise in creating a comprehensive program that deals with resistance to the Mystery Shopper report results.

We create a program that aims at motivating employees to buy into the MS program through offering necessary training and through developing quality parameters that fit the local market needs. Moreover, we make use of state-of-the-art technology, thus providing a comprehensive web enabled report which combines efficiency, speed, ease of use and reliability to clients. Clients can access the report anytime and anywhere and view it in any format they would like.

ARA Research & Consultancy’s has offered Customer Satisfaction services for numerous years now. Our expertise in Customer Satisfaction may be best seen in the growth in the customer satisfaction scores of our clients who used our propriety tool, the CUSTRACK.

We have established measures to ensure the well-handling and confidentiality of customers’ data, managing their complaints and enabling corrective actions. The CUSTRAK is made to bridge the gap between customer expectations and company offerings, therefore guaranteeing a long-term and profitable business.

Our CUSTRACK is able to:

  • Provide customers with a voice to express their satisfaction and needs.

  • Determine a company’s weak areas.

  • Show progress and prioritize actions for improvement.

  • Make informed decisions about how a company can improve customer loyalty, retention and advocacy rates.

  • Online reporting that analyzes the data and report findings in a timely manner.

ARA Research and Consultancy is an expert in Media Audience Measurement. ARA manages many customized and syndicated media studies in the region. Through the use of electronic measurement devices our services include qualitative and quantitative research on Media Consumption and attitudes towards Television, Print, Radio, Outdoor and all digital interactive Media.

ARA Research & Consultancy is the first marketing research firm in the Middle East to provide real estate developers with a portfolio of specialized studies. Our offer includes:

  • Understanding of geographic extent and characteristics of store patronage.
  • Competitive analysis.
  • Evaluating market penetration and market gap analysis.
  • Identifying/quantifying effects of cannibalization.
  • Developing and exploiting demographic profiles.
  • Real estate survey on vital sectors; residential, commercial, offices towers and all projects under construction.

CDMP (Conceptual Designs from Marketing Perspective): The right tool for improving ROI by “marketizing” the Master Plan. The development of the CDMP includes the following main steps:

  • Development of the concept’s definition for the assigned project.
  • Analysis of the master plan to propose improvements and amelioration.
  • Analysis of the space programs by proposing suitable elements and recommended tenant mix and provide survey data for selected categories.

ARA Research & Consultancy offers industrialists or companies looking to expand their productions, with comprehensive studies that cover the potential of new productions by analyzing the competition, raw materials flow, labour, reach to end market, the demand potential and legislation.

ARA Research & Consultancy offers the marketers a platform of research that serves as the blueprint for their work. These researches include:

  • Usage and positioning.
  • Image and perception.
  • Supply and demand analysis.
  • Concept evaluation and demand potential.
  • Price elasticity.
  • Communication assessment.

ARA Research & Consultancy opinion research covers both the general public opinion polling and the corporate internal research on employees and company atmosphere.

  • Opinion polls.
  • Social Studies - Internal.
  • Environment Diagnosis and Enhancement (Barometer).
  • Employees’ satisfaction.
  • Internal communication enhancement.
  • Internal branding.
  • Corporate proposition and message development.

At ARA Research & Consultancy, we focus on quality and innovation. We continuously invest heavily in state-of-the-art marketing research survey data collection technologies. We have partnered with the largest top-quality market research software developers in the world in order to offer our clients efficient innovative tools to support our methodologies. ARA Research & Consultancy offers the following research methodologies:


Quantitative Research


  • Face to Face Interviews
  • CATI Interviews (Computer Assisted Telephone Interviews)
  • CAWI Interviews (Computer Assisted Web Interviews)
  • CAPI Interviews (Computer Assisted Personal Interviews)


Qualitative Research


  • In-Depth Interviews
  • Focus Groups
  • Surveys
  • Desk Research



ARA is a pioneer in using facts and figures to offer insightful and well-informed advice for decision makers in order to help them achieve their objectives. ARA brings together consultancy with research which has proven time and again to provide clients with applicable and effective advice on the one hand, and track the implementation of the set plans on the other.


Business Excellence

At ARA we offer consultancy services that will aid companies to achieve better business results through setting quality parameter and manuals for customer touch points, training employees on quality standards and monitoring performance, and setting motivation programs for improving business excellence.

  • Setting quality parameters and manuals for customer touch points.
  • Training employees on quality standards and monitor performance.
  • Set motivation programs for improving business excellence.


Real Estate Insights (REI)

ARA REI aims to bring together the objectives of the developers, the market needs, and construction constraints. We also offer trade area analysis of the neighborhood, traffic flow, and competition in order to maximize profit and feasibility. We offer a wide range of services that include:

  • Conceptual designs from a marketing perspective, the right tool for improving ROI using an effective marketing strategy.
  • Providing vital indicators on rent rate, vacancies and analyzing market trends.
  • Writing the concept definition of the real estate project.
  • Reviewing proposed master plans and recommend amelioration techniques.
  • Improve the attraction of the project through proposing suitable and unique elements.
  • Recommend the most profitable and suitable tenant mix.
  • Propose solutions to restrictions or anticipate concerns on the concepts when restrictions are unavoidable.


Marketing & Communication Strategy Development

At ARA we use extensive research methods in order to develop effective marketing strategies through preparing communication plans, assessing communication agency performance, tracking advertisement success and improving impact.


Internal Communication Enhancement

ARA works on enhancing internal communication throughout the company through unifying internal branding, enhancing moral standards, improving internal communication, and diagnosing company atmosphere.

Business Intelligence, Customer Segmentation & Predictive Analysis

ARA Research & Consultancy is one of the first companies in the Middle East to offer Business Intelligence based on internal data organization. ARA Consultants begin by conducting a full data understanding, data organization and gap analysis. This exercise on the internal data enables:


  • Building customer segmentation 
  • Customer value score 
  • Profitability to buy 
  • Churn identification